Worked with Droga5 to pitch, develop and localize in APAC the Huggies global campaign “We got you baby”. We took a brand experience first approach to land the campaign across everything from DTC to EC to CRM platforms across the world.
From the moment parents give birth the whole world is a giant unknown for both them and their babies. Both need a little reassurance to guide them as they grow:
As you can see, Huggies helps babies navigate a baby’s new world, making them feel safe and secure. And at the end of the day more secure babies mean more secure parents.
Next we also created a global visual design system of how the brand shows up:
Here are some examples of how the rest of the brand experiences show up in our babies and parents’ lives around the world: