Mcdonald’s Champion Kids March

We were tasked to recruit kids in China to take part in the Mcdonald’s Champion Kids Program.

It was a program where the winners got to attend the Olympics.

We developed our own “Algorithm March” activation.

It was a fun dance we taught online and in schools as a way of letting the kids know about the program.

And the best dancing kids get to go to the Olympics!

The film served as a demo video for the March: