Worked with Droga5 to pitch, develop and localize in APAC the Huggies global campaign “We got you baby”. We took a brand experience first approach to land the campaign across everything from DTC to EC to CRM platforms across the world.
From the moment parents give birth the whole world is a giant unknown for both them and their babies. Both need a little reassurance to guide them as they grow:
As you can see, Huggies helps babies navigate a baby’s new world, making them feel safe and secure. And at the end of the day more secure babies mean more secure parents.
Next we also created a global visual design system of how the brand shows up:
Here are some examples of how the rest of the brand experiences show up in our babies and parents’ lives around the world:
Our success for Starbucks led to other work from other coffee chains in other markets.
Let’s Café is one of Taiwan’s biggest coffee chain with over 2000 stores. The problem is, it is not really a store. More like a kiosk in the Family Mart convenience store.
How can Let’s Café offer a credible café experience against bigger, more established chains with proper stores?
The solution: we offered our consumers something extra that even big coffee chains can’t. A latte art customization that is ridiculously unique and fun.
We kicked it off in our most popular stores.
We provided a simple App, all consumers had to do was upload an image from their mobile to this machine…
And viola! The image gets sprinkled onto their latte, forming the ultimate latte art.
Lots of people shared their creations with friends on social media. People printed everything from their own photos, their favorite pets, even wallpaper patterns and their favorite graphics. Let’s Café became the talk of town, upstaging bigger coffee chains.
It also created a lot of PR buzz, not just in Taiwan, but also internationally.