I'd rather be wrong than not try at all

  • About Ray
  • Featured Work
    • Ikea: Play to Pay
    • Huggies Global
    • SKII Art of Travel Retail Experience
    • Dove Mother’s Day Experience
    • Hennessy Convenience Club
    • Unilever We’re for Chefs Big Data Platform
    • Starbucks Breakfast Alarm
    • The Samsonite Electric Translator
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  • Ikea: Play to Pay
  • Ikea: For the Love of Home
  • Huggies Global
  • Momo Launch
  • Momo – Chinese New Year App Innovation
  • The Kobe-mojis
  • SKII Art of Travel Retail Experience
  • The Latte Art Printer
  • We’re for Chefs:A Data-Powered Transformation Journey
  • The Nike Girl Currency
  • The Hennessy Classivm Convenience Club
  • Pernod Ricard’s AI-Powered Loyalty Program
  • The Starbucks Breakfast Alarm
  • The Samsonite Electric Translator
  • Delivering a Rainbow
  • Taking Huawei Global
  • Dove Mother’s Day Real Beauty Experience
  • dENiZEN Jeans from Levi’s – We Are Explorers
  • Levi’s dENiZEN Jeans Global Launch
  • Burberry’s #SeeNowBuyNow
  • China Airlines Global Website Revamp
  • Mercedes China Site: Experience a Rush of Love
  • Startup Mentorships, The SXSW Advisory Board and a Japanese Restaurant too.
  • The Starbucks Frapp Planets
  • Jeep Cherokee Global Launch