Taking Huawei Global
In the past year, I helped orchestrate a team of over a 100 people (and counting) to take Huawei global.
The aim is to transform their business digitally with a consumer first approach and take on the likes of Apple and Samsung.
We launched their phones globally, via digital first marketing and retail experiences.
We built their e-comm platforms and also created experiences at their B2B events.
More importantly, they would share with us their latest mobile innovations and we would think of how consumers would actually use them and make these innovations relevant to their daily lives.
We lead from China, roping in the likes of our LA, London, Paris, Delhi and Hong Kong offices to make it happen.
During this tenure, Huawei Mobile sales overtook Apple for the first time ever.
Huawei is currently the fastest growing business for Publicis Groupe in China.
Here;s a sample of the work so far: