Pernod Ricard’s AI-Powered Loyalty Program
Pernod Ricard believes having direct consumer relationships is “the way forward”.
The Kindred Club Project is a Wechat CRM program with serious machine-learning chops that we are creating for Pernod Ricard.
It will learn more about you through fun campaigns and quizzes.
It will encourage you to explore new drinks in the Pernod Ricard universe based on what you like.
And it will reward you at the right place and the right time both online and offline.
Here’s a preview of what’s to come: