MAKING CONSUMER EXPERIENCES FEEL LIKE MAGIC

Mercedes China Site: Experience a Rush of Love

What if we design the Car Model Pages to induce a Rush of Love, just like the first time you meet someone lovely?

For example, when you enter the E-Class section,

You will be wowed by the most enticing moving imagery of the E-Class,

From its gorgeous lines, luxurious interior, to its amazing technology, coming at you all at once.

Enforced by all the rational information you need.

It will appeal to both the practical and passionate sides of the Chinese consumer.

Go one screen down and you can immediately choose an E-Class variant to customize and imagine it’s yours.

Not convinced? Go further down and be further enticed by its craft and details.

Here’ a preview of the site, it will be love at first, second, third sight and then some.

 

And here’s how the rest of the site would flow:

Mercedes_Benz_Onepage@1x

 

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