MAKING CONSUMER EXPERIENCES FEEL LIKE MAGIC

Burberry’s #SeeNowBuyNow

Burberry unveils its first ever “See Now, Buy Now” September show at London Fashion Week, heralding a new era for the industry in which fans can see both men and women designs in a show, and get their hands on items immediately after they are presented on the runway.

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We brought the concept to China with a complete consumer journey, from a digital campaign, live broadcast to a e-comm platform.

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This was later adopted by Tmall into their fashion week, spearheaded by Burberry.

 

 

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