Starbucks Wechat Launch

We launched the Starbucks Wechat account in-conjunction with the launch of a new series of Starbuck’s summer drinks called the Refresha.

We were one of the first brands to pioneer a brand platform inside Wechat and we built a fan base of 270,000 over night!

While this is not the best looking case study video, i think it is a story worth telling 🙂