MAKING CONSUMER EXPERIENCES FEEL LIKE MAGIC

The Nike Girl Currency

This is an ambitious crypto-currency project I was working on for Nike while in W+K Portland.

Only 1% of total world aid fundings go to girl causes.

If they’re not giving girls the money, we will help girls create their own girl currency.

A currency girls can earn by doing good for other girls, and in turn, they can spend this currency earned on things such as their school fees.

NGC 01

It could potentially change the world.

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I can’t publish more details right now, but do ask me when you see me 😉

NGC 03

Stay tuned.

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