MAKING CONSUMER EXPERIENCES FEEL LIKE MAGIC

The Latte Art Printer

Our success for Starbucks led to other work from other coffee chains in other markets.

Let’s Café is one of Taiwan’s biggest coffee chain with over 2000 stores. The problem is, it is not really a store. More like a kiosk in the Family Mart convenience store.

How can Let’s Café offer a credible café experience against bigger, more established chains with proper stores?

The solution: we offered our consumers something extra that even big coffee chains can’t. A latte art customization that is ridiculously unique and fun.
We kicked it off in our most popular stores.

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We provided a simple App, all consumers had to do was upload an image from their mobile to this machine…

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And viola! The image gets sprinkled onto their latte, forming the ultimate latte art.

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Lots of people shared their creations with friends on social media. People printed everything from their own photos, their favorite pets, even wallpaper patterns and their favorite graphics. Let’s Café became the talk of town, upstaging bigger coffee chains.

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It also created a lot of PR buzz, not just in Taiwan, but also internationally.

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