MAKING CONSUMER EXPERIENCES FEEL LIKE MAGIC

The Starbucks Frapp Planets

This summer,

to launch Starbucks Frappuccino series,

we developed a HTML 5 scroller site which lets people escape from the heat of the summer, and visit their favorite Frappuccino Planets.

Screen shot 2012-06-19 at 3.37.03 PM

The planets themselves were hand-drawn, featuring the ingredients that made up each flavour. Simply choose your favorite Frapp Planet to stay in, and inhabitants of the most popular planets get a free upgrade for that day!

caramel latte

Here’s an overview of the experience:

The Frapp Planets proved really popular, receiving over 52,000 retweets on its first day!

Screen shot 2012-06-19 at 3.04.20 PM

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