dENiZEN Jeans from Levi’s – We Are Explorers
dENiZEN Jeans by Levi’s was a brand we ran globally out of Hong Kong targeting the key markets of China, India, Mexico, Korea and Singapore.
This season, we casted amongst our fans and sent them across the globe to look for inspiration for future dENiZEN jeans.
These explorers went to faraway places like India, Mexico and China in a “live” social campaign where you could follow and interact with these explorers and win the jeans designs they created along the way.
Here’s a campaign overview:
And here’s one of the denim creation videos in India: