Levi’s dENiZEN Jeans Global Launch
Denizen Jeans from Levi’s was launching globally, targeting developing markets.
We wanted to have a positive effect on the youths of today by fitting them out in great fitting jeans wear.
So they can look sharp, feel confident and go start something with their lives.
We inspired people with an interactive manifesto film, full of mini games. To show how easy it is to start something.
And we led by example, starting amazing projects with various groups as an inspiration to everyone.
We also gave them a stage to start something in the form of a community website.
So what are you going to start?