Mcdonald’s Champion Kids March
We were tasked to recruit kids in China to take part in the Mcdonald’s Champion Kids Program.
It was a program where the winners got to attend the Olympics.
We developed our own “Algorithm March” activation.
It was a fun dance we taught online and in schools as a way of letting the kids know about the program.
And the best dancing kids get to go to the Olympics!
The film served as a demo video for the March: